argh
my notes on feedback to your presentation (29/4/05) were that you needed to develop brand architecture and ID using Aaker's Brand ID and Spectrum, ID Elaboration and role models. After **** marked your paper I reviewed it and found that your final paper did not address these points in a comprehensive manner. You provided a lot of descriptive work but the ID and architecture were not developed. The resultant grade of P will not be changed.*sighs* ok. obtuseness seems to be forte it seems. Perhaps I presented everything as fact instead of stating "the author posits".
At least I know I tried and I now know what preperations I have to make.
posted by sway @ 12:09 PM
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